Digital Advertising Fundamentals: PPC || QonEdu

Course Details

Digital Marketing
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Digital Advertising Fundamentals: PPC

By Elezabith
03/Jul/2024
0 Students

Course Description

The Digital Advertising Fundamentals: PPC course provides an in-depth introduction to Pay-Per-Click (PPC) advertising, one of the most powerful and cost-effective methods for driving targeted traffic to websites. This course is designed to help beginners understand the principles of PPC, create successful campaigns, and maximize return on investment (ROI) through effective ad strategies.

Participants will learn how PPC advertising works, focusing on platforms such as Google Ads, Bing Ads, and social media ad networks. The course covers key elements like keyword research, ad creation, bidding strategies, and optimizing ad copy to boost click-through rates and conversions. Additionally, students will explore techniques for tracking campaign performance using analytics tools, as well as how to fine-tune campaigns to increase efficiency and reduce costs.

By the end of the course, learners will be equipped with the knowledge and skills to design, implement, and manage effective PPC campaigns, leveraging data-driven insights to improve ad performance and achieve business goals.

Key Topics:

Introduction to PPC advertising and key platforms
Keyword research and targeting strategies
Writing compelling ad copy and designing effective ad creatives
Bidding strategies and budget management
Tracking and analyzing campaign performance
Optimizing PPC campaigns for higher ROI

This course is ideal for marketers, entrepreneurs, and small business owners who are new to PPC advertising and want to generate leads, sales, or brand awareness through paid search and display ads. No prior experience with digital advertising is required.

Course Curriculum

Elezabith

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