Digital Marketing Fundamentals: SEO and SEM || QonEdu

Course Details

SEO
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Digital Marketing Fundamentals: SEO and SEM

By Mark Davenport
03/Jul/2024
0 Students

Course Description

The Digital Marketing Fundamentals: SEO and SEM course is designed to provide participants with a comprehensive understanding of two crucial components of digital marketing: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). This course covers the foundational principles, techniques, and tools necessary to enhance online visibility and drive targeted traffic to websites.

Participants will learn the key concepts of SEO, including keyword research, on-page and off-page optimization, and technical SEO best practices. The SEM portion will introduce learners to paid search advertising, including creating effective ad campaigns, managing budgets, and analyzing performance metrics using platforms like Google Ads.

Through practical exercises and real-world case studies, participants will develop actionable strategies to improve their digital marketing efforts, whether for personal projects or professional applications.

By the end of the course, participants will have the skills to implement effective SEO and SEM strategies that increase brand awareness and achieve measurable results in the digital landscape.

Key Topics:

Introduction to digital marketing and its significance
Understanding search engines and how they work
Keyword research techniques and tools
On-page and off-page SEO strategies
Technical SEO best practices for website optimization
Overview of SEM and paid search advertising
Creating and managing Google Ads campaigns
Measuring and analyzing SEO and SEM performance

This course is ideal for marketers, business owners, and anyone interested in enhancing their digital marketing skills, regardless of prior experience.

Course Curriculum

Mark Davenport

Developer

I am a web developer with a vast array of knowledge in many different front end and back end languages, responsive frameworks, databases, and best code practices