E-commerce Strategies for Small Businesses
Course Description
The E-commerce Strategies for Small Businesses course is designed to help entrepreneurs and small business owners develop effective online sales strategies that drive growth and maximize revenue. As the digital marketplace continues to expand, this course provides actionable insights into creating, optimizing, and managing an e-commerce business, with a focus on building a strong online presence and connecting with customers.
Participants will learn key concepts, including how to set up and manage an online store, implement digital marketing strategies, enhance user experience, and optimize product listings for better visibility and conversions. The course also covers essential topics such as payment processing, shipping logistics, customer service, and how to use data analytics to refine business strategies. Emphasis is placed on low-cost tools and platforms ideal for small businesses, as well as proven tactics to compete effectively in the e-commerce landscape.
By the end of the course, learners will have the knowledge and tools to launch and grow a successful online business, equipped with practical strategies to stand out in the competitive e-commerce environment.
Key Topics:
- Setting up and managing an e-commerce store
- Digital marketing strategies (SEO, social media, email marketing)
- Optimizing product listings for visibility and sales
- Payment gateways and shipping solutions for small businesses
- Enhancing user experience and customer journey
- Analyzing sales data to improve business performance
This course is ideal for small business owners, entrepreneurs, and anyone interested in starting an online business who wants to learn cost-effective, practical strategies to succeed in the e-commerce space.
Course Curriculum

Barclay Mcpherson
AccountantI am a web developer with a vast array of knowledge in many different front end and back end languages, responsive frameworks, databases, and best code practices