Product Essentials: From Idea to Market || QonEdu

Course Details

Social Marketing
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Product Essentials: From Idea to Market

By Lucas Hale
03/Jul/2024
0 Students

Course Description

The Product Essentials: From Idea to Market course is designed to guide aspiring product managers, entrepreneurs, and innovators through the complete product development lifecycle, from the initial concept to successful market launch. This course equips participants with the knowledge and skills needed to turn an idea into a market-ready product, with a focus on customer-centered design, strategic planning, and market fit.

Participants will explore the key stages of product development, including ideation, market research, prototyping, testing, and go-to-market strategies. The course will cover important aspects such as defining value propositions, creating a product roadmap, working with cross-functional teams, and leveraging customer feedback to iterate and improve the product. Additionally, learners will gain insights into branding, pricing strategies, and launch tactics to ensure product success in competitive markets.

By the end of the course, participants will be able to develop a product from scratch, navigate the challenges of the product lifecycle, and launch with confidence, ensuring their product meets market needs and drives business growth.

Key Topics:

Product development lifecycle: from concept to launch
Ideation and market research for product validation
Defining value propositions and target audiences
Prototyping, testing, and iteration
Creating a product roadmap and managing timelines
Go-to-market strategies: branding, pricing, and positioning

This course is ideal for entrepreneurs, product managers, and anyone interested in bringing a product idea to market, offering practical frameworks and real-world examples to turn concepts into successful products.

Course Curriculum

Lucas Hale

Instructor

I am a web developer with a vast array of knowledge in many different front end and back end languages, responsive frameworks, databases, and best code practices