Social Media Marketing: Building Brand
Course Description
The Social Media Marketing: Building Your Brand course is designed to teach individuals and businesses how to leverage social media platforms to create and grow a powerful brand presence online. This course covers the essential strategies and techniques needed to build a recognizable, engaging, and influential brand across popular social networks such as Facebook, Instagram, LinkedIn, and Twitter.
Participants will explore the fundamentals of social media marketing, including content creation, audience targeting, and brand storytelling. The course dives into how to develop a cohesive social media strategy, engage with followers, manage online communities, and measure the impact of social media campaigns. Learners will also gain insights into paid advertising, influencer partnerships, and how to use analytics tools to refine their strategies for greater brand visibility and customer engagement.
By the end of the course, participants will be equipped with the skills and knowledge to create effective social media marketing campaigns that build brand loyalty, increase reach, and drive business growth.
Key Topics:
- Creating a cohesive social media brand strategy
- Understanding your target audience and building engagement
- Content creation and storytelling for brand building
- Best practices for each major social media platform
- Social media advertising and influencer marketing
- Tracking performance and measuring social media ROI
This course is ideal for entrepreneurs, marketers, small business owners, and anyone looking to strengthen their brand presence and grow their business using social media marketing techniques. No prior experience with social media marketing is required.
Course Curriculum

Adrian Pierce
DeveloperI am a web developer with a vast array of knowledge in many different front end and back end languages, responsive frameworks, databases, and best code practices