Strategic Brand Management in Digital || QonEdu

Course Details

Branding
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Strategic Brand Management in Digital

By Mark Davenport
03/Jul/2024
0 Students

Course Description

The Strategic Brand Management in Digital course is designed to help businesses and marketing professionals build, manage, and grow strong brands in the digital landscape. This course explores the principles of brand management, with a focus on how to create a distinct brand identity, build customer loyalty, and maintain brand equity in an ever-evolving online environment.

Participants will learn how to develop a cohesive digital brand strategy, utilize digital platforms to enhance brand visibility, and create engaging content that resonates with target audiences. The course covers key topics such as brand positioning, digital storytelling, influencer marketing, and social media strategies. Learners will also explore brand monitoring tools and metrics to measure brand performance and make data-driven decisions to strengthen their brand.

By the end of the course, participants will have the skills to manage a brand effectively in the digital age, ensuring consistency across platforms and driving customer engagement and business growth.

Key Topics:

Fundamentals of brand management in the digital age
Building a strong digital brand identity and positioning
Creating engaging content and digital storytelling
Social media strategies and influencer marketing
Managing brand consistency across digital platforms
Measuring brand performance using digital metrics and analytics
Enhancing customer loyalty and brand equity

This course is ideal for marketing professionals, business owners, and anyone responsible for managing a brand’s digital presence. No prior brand management experience is required.

Course Curriculum

Mark Davenport

Developer

I am a web developer with a vast array of knowledge in many different front end and back end languages, responsive frameworks, databases, and best code practices